Marketing Craft Beer - Latest Comments

Re: Widmer Does TV Too

shop nedir — Tue, 17 Apr 2012 09:41:41 -0000

Great tips ;)

Re: Magic Hat: Put the bong down and get some original ideas!

Nor'easter Beer — Wed, 26 Jan 2011 14:25:47 -0000

I am just coming across this blog, but it does not appear to be current - is there another site?
We are planning a brewery in Northeastern USA called Nor'easter Brewing Company LLC and are conducting diligence. Anything you can assist us with is much appreciated.
http://www.noreasterbrewing.co...

Re: Magic Hat: Put the bong down and get some original ideas!

Jeffrey — Thu, 29 Jul 2010 22:16:54 -0000

So I heard they might be bought out by NAB any day now, which will definitely change a bunch of things. I'm not a fan of Magic Hat since they sued Georgetown brewery for having a 9 on their label for their beer 9lb porter. The lawyers aren't smoking anything. They usually have an okay product not a wow. As a small brewery startup owner I really like your feedback on their website and enjoyed your article by it's directness. Times are changing in the Craft Brew world indeed and folks need to be different and keep up.

Re: Did I just see a Sam Adams commercial promoting brown bottles?

Mike — Mon, 26 Jul 2010 16:33:42 -0000

i think it's fantastic. reinforces that marco beer is crap. i agree with brian. this is a savvy move, and helps all craft brands.

Re: Did I just see a Sam Adams commercial promoting brown bottles?

Brian — Mon, 26 Jul 2010 11:39:03 -0000

Is it possible that Jim isn't trying to differentiate his product from other craft brands? Perhaps his goal is to differentiate craft from the producers who are most likely to use clear and green bottles, namely all the Macro Brands. Seems a bit altruistic coming from a large company like Sam Adams but it is realistic given the whole Craft vs. Macro ethos.

Re: Do you subscibe to and read email newsletters?

Sol — Tue, 29 Jun 2010 16:32:08 -0000

think social media has usurped the need for email newsletters. Twitter or the brewery website, or facebook is what I use instead of multiple emails.

Re: The Great Divide Retro-video Mystery

Benjamin Garst — Mon, 07 Jun 2010 19:38:17 -0000

All I can say is keep an eye on Moonship Media's YouTube channel. Maybe there are more "mystery videos" to come.

Re: Avery Brewing Company: You’re Doing It Wrong

Josh Mishell — Fri, 28 May 2010 16:52:37 -0000

meahern:

1. As a "marketing guy", I would applaud Avery's approach - if it was witty, well written or remotely funny.

Don't fault me for commenting on their weak marketing effort - I am just being honest about what I'm seeing from them. If they took the time to write their pseudo press release from a better angle, or provided a way they could help, you would have read a vastly different blog entry. What I see from them is a quickly written first draft that wasn't edited at all. I'm only commenting on what they've put forth. If anyone is creating the controversy, it's Avery and their blog entry!

2. I think to align my craft beer company with someone at the heart of a disaster that could affect the entire world is a terrible idea. Where's the reward, meahern? I see much more risk than there is any potential reward.

I've talked at length about Avery's blog entry and my response with a number of people in the industry, and we all have agreed that this was a poor try at satire. Most comments were along the line of "if you're going to try something like this, you have to try much harder to succeed." To date, you're the only one who is trying to defend Avery. There are many words used to describe this type of behavior, the one that comes to mind is "fanboy". I'm guilty of this sort of behavior sometimes, too (with Apple, for instance).

3. Length - The difference between what I write and what Avery writes is that craftbeer.us isn't marketing a specific brand. Craftbeer.us is looking at craft beer marketing across the board, and we're using our extensive experience to comment.

Rest assured that if I were writing Social Media fodder for a craft brewery, I would be much more brief (and I promise I would never do poor satire that comes off as insulting).

I also wouldn't probably write so much if Avery's effort on their blog entry were better. But frankly they did a horrible job on this, and it's my responsibility to call them out on it.

Comparing my blog entry's length to Avery's is like comparing a Marzen and an Imperial IPA.

Re: Avery Brewing Company: You’re Doing It Wrong

meahern — Fri, 28 May 2010 08:38:13 -0000

I think you're really grasping for a storyline here. They weren't making light of the spill, or aligning themselves with BP. They were using a major current event in a clever way to promote their product. I'd think, as a marketing guy you might actually applaud that approach. Seems you're more interested in manufacturing a controversy. You know, it is possible to be simultaneously appalled by the spill, and fascinated by the comic bookishness of the topkill procedure. I am (and btw, it's the topkill that they're having fun with, NOT the spill itself. I think there's a clear distinction between the two).

One last point. If you're going to fault them for their wordy (537 words) blog post, you might not want to do it in a 642-word post of your own. Makes you look sorta silly.

Re: Avery Brewing Company: You’re Doing It Wrong

Josh Mishell — Thu, 27 May 2010 20:39:58 -0000

It's the risk/reward thing to me, Ari. There's a lot of risk, but very little reward. Even if perfectly executed (which it pretty obviously isn't, in this case).

Thanks for reading, man. Hope you are doing well.

Re: Avery Brewing Company: You’re Doing It Wrong

Ari — Thu, 27 May 2010 20:10:08 -0000

Interesting. I didn't even know they did this. Definitely bad form, though, making light of the oil spill, if done correctly could be hugely funny. They didn't do it right.

Re: ABV Escalation: Good or Bad for Craft Beer?

businessofbeer — Tue, 23 Feb 2010 10:30:54 -0000

I 100% agree with you that abv has nothing to do with good beer. Good beer should be balanced. That being said, it has been somewhat fun to watch Brewdog and Schorschbräu battle it out over the highest ABV beer. From a marketing standpoint, it certainly has generated a lot of buzz for both of these companies, but I wonder if they have lost any credibility as a result. The Brookston Beer Bulletin covered this issue better than I could - check it out here: http://brookstonbeerbulletin.c...

Re: It’s a beer company, and making the beer is the most important thing, right?

Tino — Thu, 04 Feb 2010 09:09:09 -0000

The stuff that is available at the brewery is made in very small batches and changes on a daily basis. Just show up and they will have something you like. As for customer service, it really is a very small operation and Joey should have just directed the reader to his excellent blog/website, which gives daily updates to the selection.